A New Form Of Ad Fraud Called Weasel Injection Was Discovered By Kubient NASDAQ: KBNT Artificial Intelligence – Kubient
Wease.IM, a scheme leveraging Ads.txt was discovered duping brands and their supply- and demand- side platforms into purchasing fake traffic. Index Exchange, PubMatic, Sovrn, Verizon Media, Improve Digital, The Trade Desk, Amazon.com, Adobe, Outbrain, Sephora were all victims.
When Live Sports Defect to CTV, Linear TV’s Subscribers Will Cut the Cord – The Trade Desk
Without live sports, linear TV would lose one of its most important value propositions. According to a study done by The Trade Desk (TTD), live sports are preventing 60% of cable customers from cutting the cord.
The Trade Desk NASDAQ: TTD Outpaces Stock market Gains – NASDAQ
The Trade Desk (TTD) closed at $605 in the latest trading session, marking a +0.83% move from the prior day. This move outpaced the S&P 500’s
IPO Rumors: Is Wall Street Ready To Embrace Ad Tech Again? – Adweek
DoubleVerify, AppLovin appear to be exploring public offerings, fueling debate about bubbles or serious value
Global Sell Side Platform Market 2020 Recovering From Covid-19 Outbreak | Leading Players Include: AppNexus, SmartyAds, OpenX, DoubleClick for Publishers, Magnite MGNI:Nasdaq , PubMatic that are in for growth – Technoweekly
The report assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the Sell Side Platform industry. Growth of the overall Sell Side Platform market has also been forecasted for the period 2018-2022, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.