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Collective Audience

Formats built to engage.

More attention. More engagement. More data. More performance.

Campaign: BMW M Series, FRLive
Brand Lift78%
Attention Score92%
Engagement Rate1.4%
Impressions
2.4M
Spend
$12,400
eCPA
$5.17

Trusted by global brands

BMW
BNP Paribas
LVMH
Le Monde
Samsung
WPP Media
Nasdaq
Audi
BoursoBank
TotalEnergies
Carrefour
SFR
Coca-Cola
Orange
Nestlé
Publicis
Fnac
L'Oréal
Sanofi
Renault
BMW
BNP Paribas
LVMH
Le Monde
Samsung
WPP Media
Nasdaq
Audi
BoursoBank
TotalEnergies
Carrefour
SFR
Coca-Cola
Orange
Nestlé
Publicis
Fnac
L'Oréal
Sanofi
Renault

Why standard advertising is no longer enough.

Standard display advertising
CTR0.1%
Time on format2 seconds
Brand attribution14%
Data captureNone
AttentionLow
Collective Audience™
Collective Audience - The new Advertising Standard
Engagement rate>0%
Avg. time on format0 seconds
Brand lift×0
Audience dataZero & First Party
High attention×0
Campaign activation

Activate your campaigns, on your objectives.

Whether you are after awareness, engagement, leads, or conversions, Collective Audience adapts to your buying model and your KPIs.

Creative
Creative Connect

our formats, everywhere. Our conversational experiences plug straight into your existing media buys, whatever your delivery environment.

Built-in conversational forms

to capture leads directly inside the ad experience.

Data
Data

zero- and first-party audience, cookieless, ready for your CRM, CDP, or DSP.

Continuous optimization

against your KPIs: attention, engagement, leads.

Activation
Managed Services

we design, run, and optimize your campaigns end to end.

Buy on your objectives

vCPM, CPM, or CPC.

Discover everything we have to offer
Managed service

As simple as a brief.

From the idea to the campaign wrap-up, our teams design, produce, run, and optimize your conversational formats. You approve, we operate.

  1. 1
    Brief & strategy

    Defining your objectives, KPIs, and audiences.

  2. 2
    Creating the experiences

    Our studio designs your conversational formats to order.

  3. 3
    Omnichannel activation

    Open Web, CTV, video, mobile, programmatic, or your own media buys.

  4. 4
    Continuous optimization

    Daily KPI tracking: attention, engagement, brand lift, leads, and ROI.

  5. 5
    Reporting & insights

    Full performance and recommendations for your next campaigns.

What agency partners say

"The interactive formats from Collective Audience consistently outperform our standard display spend, both on attention and brand lift metrics."

Head of Programmatic
Publicis Media

"We appreciate the cookieless approach. In a post-cookie world, being able to target by context and first-party signals is a real competitive advantage."

Investment Director
WPP Media

"The reporting is transparent and the team is responsive. Brand lift studies confirmed: significantly higher recall than traditional display."

Media Manager
Starcom

Reach readers who actually engage

High-attention formats, cookieless targeting, and measurable brand outcomes across 1500+ premium publishers.

Stay ahead of the digital experiences

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