Author: Michelle Held / Source: Entrepreneur
As business owners, we have many sources of learning. Engineering school certainly taught me quite a bit. At the same time, the exposure to people from all over the world opened my mind to other cultures and points of view. I believe strongly in the power of surrounding yourself with like-minded and successful people. There is so much to learn by changing who you associate with. I am fortunate to have had good mentors as well, and my clients have been some of my best teachers over the last 19 years of consulting.
In this video, Chuck Mullins of Quiet Light Brokerage talks about one of his best business tips. Mullins develops, manages and invests in internet-based companies. He encourages us to think of what you are asking a customer to do from his or her perspective. This task or action can be something simple like entering an email address and submitting it via web form. It may also be something like responding to a promotion and making a purchase online. Anti-spam policies and certifications like privacy verified may help build consumer trust.
Customers hand over money to people they trust. Does your marketing pitch and website relay trust? Or is your application difficult to navigate and look…
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