As a social media company, we send between 170 and 200 tweets every week. We’re always trying to make our content better, so it’s important to look at what we did well—so we can do it again.
Here, we analyze one of our top-performing tweets from early 2018 and breakdown why it was a success. But first, the tweet itself…
At 145 retweets and 296 likes, this tweet performed well above @Hootsuite’s average. Here are the six key elements that made it a success.
Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 7 million users and learn how you can put the tactics to work for your business.
1. Timing
For this tweet, March 24, 2018 was obviously the date of Earth Hour. We chose to post at 1:15 p.m. because, after conducting a series of tests, we found that it is the best time to tweet on Saturday.
Our recommendation? Run tests to determine the best time tweet for your brand.
2. Compelling image
For our Earth Hour tweet, we posted a simple image with useful information for participating in the event—the date and time.
If you take a look at Hootsuite’s Twitter feed, every single published tweet includes an image. We do this not only because visuals…
