I’ve wanted to start a Copyblogger book club for a long time now.
My team and I read dozens (maybe hundreds) of writing, marketing, and strategy books every year. And every year, a few stand out as being particularly useful.
Now that we’ve started the Killers and Poets Facebook group for our community, we have the perfect venue!
I hope you’ll join us inside the group to talk about our first book club selection:
Steering the Craft: A 21st-Century Guide to Sailing the Sea of Story by Ursula Le Guin
Steering the Craft is all about narrative — whether that’s creative nonfiction, a novel or play, or even a well-crafted case study from a smart content marketer.
Because Le Guin wrote it, it’s packed with marvelous quotes. Here’s one from the chapter on syntax:
“In a narrative, the chief duty of a sentence is to lead to the next sentence.
“Beyond this basic, invisible job,…
