Are you asking, “Should I even be doing SEO if AI chatbots are taking over the open web”?
Here’s the data from OneLittleWeb‘s research into 24 months (Apr 2023 – Mar 2025) of traffic data from SEMrush and Aitools.xyz. Comparing the top 10 AI chatbots with the top 10 search engines, and how it might shift the way you think about SEO’s future.
-> AI chatbot traffic grew +80.92% YoY, reaching 55.2B visits
-> But search engines? Still at 1.86T visits—34x more traffic
-> ChatGPT had a huge year—but Google sees 26x more daily visits
-> Search engines began recovering in late 2024 as AI features like SGE and AI Overviews rolled out
-> Platforms like Yahoo, that didn’t adapt fast enough? Down 22.5% YoY
-> Meanwhile, new chatbots like Grok and DeepSeek are gaining ground fast
This wasn’t just about clicks or trends. It was about answering a real fear in the SEO industry about becoming obsolete. OneLittleWeb’s infographic sums up the key findings. It doesn’t just show who’s winning today. It helps understand where things are going. They didn’t just look at totals. They analyzed daily, monthly, and yearly usage and tracked MoM growth patterns. The result are a complete traffic study showing what’s rising, what’s falling, and what that means for the future of SEO.
