Google Search update creates massive opportunity for data providers
Google recently announced an update that makes it easier to find relevant data via search. Now, when users search Google...
Kubient launches KAI 2.0 AI ad Fraud prevention analytics
Kubient (Nasdaq: KBNT, a cloud-based software platform for digital advertising, today released Kubient Artificial Intelligence (KAI) 2.0, the latest update...
The Trade Desk launched Galileo platform to activate first-part data
Global advertising technology leader The Trade Desk today announced Galileo - a new approach for advertiser first-party data activation. Galileo...
Kubient receives patent for KAI artificial intelligence for advertising fraud
ALSO READ: Kubient Releases The KAI Dashboard to Give Publishers Unprecedented Visibility for Optimizing Their Media for Programmatic Channels How...
Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0
Narrative partnered with The Trade Desk to enable seamless audience delivery and UID2 support Match audience data with UID2 identifiers....
Kubient launches KAI ad fraud dashboard giving publishers unprecedented visibility to optimize their media
The innovative KAI Dashboard identifies and prevents fraud and RTB technical issues across programmatic channels. Leveraging the newly unveiled dashboard...
Introducing Parative: The customer behavior platform with product usage data you can act on
Meet one of the most disruptive product user data platforms to date that's defining an entirely new category. Enabling companies...
The “Buffering” Problem in AdTech Costing Advertisers Millions Per Year
The constantly evolving world of Ad Tech is facing a serious problem… one that is often overlooked, or in this...
TripleLift Earns 3 Adtech Growth Awards For Fourth Consecutive Year
As the world of marketing changes daily, so too do the solutions companies provide brands, publishers and agencies. Also read:...
What is a lead and how are they qualified?
The exact definition of a lead varies from marketer to marketer. It is crucial, however, thateveryone involved in the lead...