Assuming you’re not a hands-on graphic designer, you have three good options when it comes to creating Google Display Ads and landing pages:
1. Use Google’s Ad Gallery. Find it by going into an ad group within a Display Network enabled campaign and clicking the blue “+” button. You can use any of Google’s free preset templates and insert your own images and text, or you can use Google’s auto-create feature that automatically generates ads by searching your website and existing Search ads. (The results aren’t always the best looking, but the tool is free, quick and easy.)
2. Find a budget designer. There’s a plethora of online services that will create image ads for you. We like www.20dollarbanners.com and http://minibannerszen.com/, where for $20 to $30 a piece, you can have some nice custom designs crafted in a few days or even hours. Both of these websites have portfolio pages, which are worth perusing if you’re short on ideas.
3. Hire a pro designer. Find the right professional freelance graphic designer, one who takes time with the creative process and isn’t grinding out dozens or hundreds of designs per day, and you can end up with some stunning and original images for your campaign.
Google has explicit rules on what is and isn’t allowed in image ads. Check every one of your ads against Google’s requirements before activating your campaign. Here are a few rules that Google Display Network (GDN) users most commonly fail to apply:
Technical specifications
- Static images must be in jpg, png, or…
