Author: Jessica Abo / Source: Entrepreneur
Opinions expressed by Entrepreneur contributors are their own.
ICYMI, I had a branding issue when I first met marketing expert Kathleen Griffith. In part one of our special series, I learned about fragmentation. Griffith encouraged me to pick one area of my business to focus on and she gave tips on how you can get do that, too. Then we delved into what I needed to develop a brand strategy and the importance of knowing your company’s…
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