This could be an easy time to be intimidated by content marketing.
Weak content is sinking to the bottom, buried by the sheer mass of content being churned out across the globe.
Content strategy has all kinds of complex new tools that seem like you need an MBA to use them.
The giant, VC-backed players are quick to tell you that content marketing is all sewn up — that it’s impossible to enter (unless you sign up for their pricey proprietary product or service, of course).
Remember — content marketing is in the Trough of Disillusionment phase of the Gartner Hype Cycle, which is what always comes after the Peak of Inflated Expectations.
That’s one of the best times to move forward with anything.
Because what comes next? The Slope of Enlightenment — the strong upward curve that’s based in reality, instead of silly hype.
Instead of chasing after every flashy tactic, it’s time to focus on building a true foundation for our content.
A foundation built on impeccable quality, respect for the audience, and proven business strategy.
If you want to…
