Marketing departments are evolving. And that means the makeup of our teams is changing. If you’re building a new content team or growing your existing team, you may have a lot of questions about roles, processes, and measurement. To help shed light on some answers, Andrea Ames joined us on a recent #CMWorld Twitter chat. Andrea is Content Experience Strategist and founder and CEO of Idyll Point Group.
What follows is a brief recap of our discussion.
What skills are most critical when setting up your content teams?
A2: Augment core content skills with some additional, more specialized content skills:
– Info architecture & content engineering (@mrcruce) for optimizing and managing large content libraries thru modeling, tech, governance
– SEO
– Research & data analysis#CMWorld— Andrea L. Ames (@aames) February 20, 2018
A2: I think it’s imperative to mix…
