CNN Puts Focus on Audience Development Connections

How CNN is making audience development a bigger part of their culture to face their limits of scale.

CNN, like other publishers, has started to realize the limits of scale.

The network has built a massive audience online and on platforms like Facebook and Twitter, but it wasn’t becoming a daily habit. Traffic would spike during breaking news, but then fall off. Individual departments like news and social were doing audience development work on their own, but they weren’t working in concert.

It’s been trying to course correct. About a year ago, CNN hired Chris Herbert from The Weather…