New Division Empowers European Advertisers and Publishers with Cutting-Edge Tools and Data Technology to Thrive on the Open Web
Collective Audience, Inc. (OTC: CAUD), a leading innovator of audience-based performance advertising and media for the Open Web, has launched Collective Audience Europe (CA Europe), a new division focused on serving media partners, publishers, advertisers and brands across the European region.
Through the greater deployment of its cutting-edge, highly-engaging advertising and data solutions, the company looks to tap Europe’s fast-growing market for digital advertising that is expected to more than double in size by 2030, exceeding $250 billion, according to Grandview Research.
“Everything we envisioned when we began building out our technology stack several years ago is coming to fruition,” stated CA Europe’s new managing director, Romain Cauchois, who joined Collective Audience as part of its acquisition of BeOp’s award-winning conversational AdTech platform last August.
CA Europe will build upon an already robust customer base, which has included premium CA-Europe publishers such as CMI Media, Le Monde, Amaury Media, Reworld Media, Prisma Media, and Bauer Media UK.
Top agency clients have included Havas, Publicis, GroupM, Dentsu and Mediabrands, and advertisers have included Yoplait, L’Oréal, Club Med, International Olympic Committee, Paramount, Stellantis, Sanofi and the government of France. Global data partners include Permutive, a leading audience activation platform for publishers and advertisers.
“We’re excited to see our innovations impacting the industry in such meaningful ways as the new standard for advertising on the Open Web,” said Cauchois. “Our launch of Collective Audience Europe is about driving our innovations to greater scale and expanding the reach of our customers and partners across the region.”
The launch of Collective Audience Europe builds on the company’s recent strategic initiatives, including partnerships with key media networks and technological advancements designed to foster a more open and collaborative web environment.
As Collective Audience expands its global presence, it is uniquely positioned to help European businesses harness the power of the Open Web while navigating the evolving market dynamics unique to the region.
Peter Bordes, CEO of Collective Audience, remarked on the company’s unique position and global mission: “Strengthened by our new, highly capable product development and delivery teams, we are now fully executing on our vision and mission to be the ‘Open Garden’ for the Open Web—no more walled gardens, silos or regulations limiting reach and undermining ROI for advertisers or revenues for publishers.”
“We are building the new ecosystem for the Open Web, no matter where you are in the world,” said Bordes. “This is why we are so thrilled to launch this next stage of our journey with the launch of Collective Audience Europe.”
Bordes notes that the evolution of the industry continues to come into perfect alignment with its unique technology that delivers a connected and collaborative digital ecosystem unlike anything on the market today.
“We’re more confident than ever that we are in the right place, at the right time,” added Bordes, “and equipped with a brilliant, world-class team that is inspired by the right mission and vision to empower the Open Web.”
The company’s initial focus on the U.S. and European markets reflects the growing demand in these regions for more effective digital advertising solutions. Collective Audience is evaluating opportunities Latin America as potentially its next region for expansion.
About Collective Audience Europe
CA Europe’s expert teams, based in France (Paris/Montpellier) and New York City, work with more than 90% of France’s premium publishers. Its media customers include more than 200 premium global publishers across the UK, North America and Australia, with more than 50 million unique visitors per month.
CA Europe provides Collective Audience’s uniquely powerful, AI-driven, RevShare- and SaaS-based performance advertising and consumer data platform. Recognized as the first independent conversational ecosystem for media and brands, it sets new industry standards for effective reach, engagement, click-through rates and transactions.
Collective Audience’s conversational approach to advertising and marketing creates new communication possibilities for brands and media, enabling them to engage and convert consumers based on their personal interests.
Examples of such conversational ad experiences that have been created for leading brands, including Range Rover, Tommy Hilfiger and Samsung, can be viewed here.
Collective Audience’s technology and services have been recognized with numerous industry awards, including the Innovation Competition by BPI France in 2018 and Cas d’Or du Conversationnel competition in 2022, and it was a finalist in the Start & Pulse by Sofinco competition in 2021.
Collective Audience recently launched a strategic partnership with ID5, the leading identity provider for addressable advertising. The collaboration includes integrating ID5 ID™, a next-generation, privacy-by-design identifier into Collective Audience’s software development kit (SDK).
About Collective Audience
Collective Audience provides an innovative audience-based performance advertising and media platform for brands, agencies and publishers. The company has introduced a new open, interconnected, data driven, digital advertising and media ecosystem for the open web that eliminates many inefficiencies in the digital ad buyer and seller process for brands, agencies and publishers. It delivers long sought-after visibility, complementary technology, and unique audience data that drives focus on performance, brand reach, traffic and transactions.
For the AdTech providers and media buyers who come onto Collective Audience’s platform, they will be able to leverage audience data as a new asset class, powered by AI as an intelligence layer to guide decision making.
To learn more, visit collectiveaudience.co.
Audience Team
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