Author: Henry Bruce / Source: The Content Strategist
There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. It goes like this: “If content is the soul of digital, content marketing platforms are its church.”
Forrester, a leading market research and analyst firm, understands that CMPs are an essential part of the modern technology stack—and we’re proud to have emerged as a top CMP choice for B2B marketers in the report Explore Content Marketing Platforms for B2B Marketing.
At Contently, we believe that content is the “atomic particle” of digital marketing. It’s how customers experience your brand across a fragmented digital landscape. That’s why, according to Forrester, “leading CMPs’ annually recurring revenue roughly tripled between 2014 and 2016″ and that “one in two global B2B marketing leaders… either planned to implement a CMP, already had one, or were expanding it.”
Being a top choice for B2B marketers is the result of all our employees’ hard work and what we believe is a unique, strategic approach to the content space. In 2017 we made significant investments in each component of the Contently offering to help marketers enforce brand governance, increase audience engagement, and improve workflow efficiency.
Remote approval: Content marketers often need to involve occasional stakeholders such as legal teams and subject matter experts in the content process. With remote approval, external stakeholders and subject matter experts can seamlessly view stories and provide feedback without…
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