The Power of Employee Social Advocacy [Infographic]
The topic of employee advocacy is in no way new to the digital marketing realm, but there’s still a somewhat vague understanding of how powerful it can be for your marketing efforts. This new infographic shows how that advocacy and help you reach new audiences and amplify your message. Social Media Today
The Engagement Gap: How B2B and B2C Firms Are Missing the Mark
A recent survey of 1100 marketers found that 86% claim to have a deep understanding of how their customers want to engage — meanwhile, their actual customers disagree. 65% of B2B and 47% of B2C consumers say that marketers do not, in fact, understand how they want to engage. And that’s just the beginning. MarketingProfs
Voice, AI, Mobile Dominate Search As IoT Hits $800B In 2017
A new survey shows that while IoT spending will total an estimated $1.4 trillion over the next four years, marketers in B2B and B2C aren’t preparing for mobile, voice search, AI or local search. 27% of marketers surveyed are still calling mobile “the next big thing.” MediaPost
LinkedIn Debuts ‘Native Video,’ Looks More Like Facebook
Over the next few weeks, LinkedIn will roll out their “native video” feature to individual users – giving them the option to share videos via LinkedIn’s mobile app. Also on the table, so to speak, are the ability…
