Facebook Housecleaning Graph May 2018

Facebook has disabled almost 1.3 billion fake accounts over the past six months
Facebook has stopped nearly 1.3 billion fake user accounts over the last six months, one of numerous statistics the company has revealed for the first time in a preliminary report announced this week. Recode

Pinterest proves popular with dads, pointing to shifting parental role
Pinterest has increased its popularity among millennial dads, with 42 percent of U.S. fathers in that demographic reporting that they find new products on the site, while nearly half of overall U.S. dads with a household income of $100K or more use Pinterest, according to new analysis data. Marketing Dive

Out of Klout: The social media scoring service is shutting down
Klout will shut down on May 25, ending a 10-year run by the firm that was among the first to use social media analytics to gauge influencer reach, the San Francisco-based company announced recently. AdAge

Google to Notify Users When Businesses Respond to Reviews
Google has rolled out automatic e-mail notifications to users when businesses reply to reviews posted on Google My Business, the company announced recently, in a move aimed at helping firms communicate with those leaving reviews. Search Engine Journal

Google Search CPCs Decline for B2B Advertisers
Google’s average business-to-business search ad cost-per-click fell slightly during the first quarter of 2018, while mobile search’s share rose, according to new report data from Marin Software. MarketingCharts

New AMP features announced…