TopRank Marketing has partnered with Onalytica for the Women in Tech: Hot Topics and Influencers List for 2018. The list features influencers in the categories of Artificial Intelligence, FinTech, Blockchain, BigData, IoT, EdTech, MarTech, InsurTech, Virtual Reality, and Cyber Security. Onalytica Blog
Study: 80% Of Brands Plan To Boost Video Spending In 2018. Of course Facebook and Google dominate video advertising with Facebook accounting for 39%, and Google’s YouTube, 27% of digital video ad spend. The cost of producing targeted high-quality videos is prohibitive, and many marketers rely on agencies to create the ads. MediaPost
Facebook tests tool to make it easier for businesses to send message blasts on Messenger. Facebook is internally testing a tool called Messenger Broadcast that businesses would be able to use to send message blasts to people who had conversed with their accounts on Messenger. Of course that wouldn’t work of Messenger is down (see above). MarketingLand
Black Friday Twitter engagements totaled nearly 785M. Black Friday-related terms and hashtags on Twitter had a total message volume of 1,982,019 and a potential reach of 27.5 billion. “potential”, ha! What’s interesting is that 63% of the messaging came from mobile devices and 37% from the web. MarketingDive
Email Generates $1.6 Billion On Cyber Monday (But Search Rocked It). Cyber Monday was the largest online sales day in history with sales increasing to $6.59 billion. Mobile continues to grow as an integral component of retail marketing, as revenue driven by smartphones reached a record $1.59 billion. Search was crowned the overall winner of the shopping bonanza with 41.7% of online sales. . MediaPost
YouTube is testing its own version of Stories. YouTube announced it’s rolling out the Community tab to all creators with more than 10,000 subscribers as well as a new feature called “reels”, which is like Instagram or Snapchat Stories. Reels allow creators to stitch together short videos shot from their mobile devices and add things like filters, music and text. Engadget
Mobile Ad Spend Surpasses Desktop Spend. Mobile is now the world’s second-largest ad medium expected to reach $98.3bn in 2017, representing almost a quarter (23%) of worldwide advertising expenditure. WARC
There are now 25M active business profiles on Instagram. It looks like my favorite network for personal use is finally growing up into the business world. Instagram also says that more than 80 percent of Instagram accounts follow a business, with 200 million users visiting a business profile every day. TechCrunch
New Facebook App for Children Ignites Debate Among Families. While there is the Children’s Online Privacy Protection Act, known as Coppa, that requires services aimed at…
