Author: Lee Odden / Source: Online Marketing Blog – TopRank®
Need help understanding Machine Learning? We now live in an age where machines can teach themselves without human intervention. Sound scary? It should. Scary amazing that is. Applications for machine learning extend from marketing to medicine to interstellar space travel. Find out what Machine Learning is, how it works, and how it will change the world. Infographic.
Google’s New AI Is Better at Creating AI Than the Company’s Engineers. Google CEO Sundar Pichai says his team has achieved “AI inception” with AutoML. AutoML is an artificial intelligence that can assist in the creation of other AIs. By automating some of the complicated process, AutoML could make machine learning more accessible to non-experts. Futurism
Survey: 37% of online retailers started holiday preparations earlier this year. How early you ask? 1 to 4 months earlier than 2016 according to a survey by BigCommerce. Along with early, retailers are optimistic. 88% expect an increase in holiday revenue. Marketing Land
Oh joy (sarcasm) Facebook is bringing paywalls to Instant Articles in your mobile feed. Since more people than ever before are getting their news from social media, it makes sense that Facebook wants to help publishers by introducing subscriptions for content on its platform. And it’s starting on mobile. The Next Web
Digital Video Marketing Is A $135 Billion Industry In The U.S. Alone, Study Finds. Video capturing, creation, hosting, distribution, analytics and staffing is big business! In contrast, advertisers are expected to spend $83 billion on digital ads and $71 billion on TV commercials (a total of $154 billion) in the U.S. this year. Forbes
Businesses can now sign up to add booking buttons to their Google local results. Google has finally added a feature to let you easily add a ‘book online’ button to your local business on Google Maps or Google Search. Soon, some businesses might not even need a website. Search Engine Land
Snap is turning to programmatic ads for Snapchat shows. Advertisers can make programmatic buys on Snap Ads — 10-second vertical video units — across the app’s public user stories, Snapchat-curated live stories and Discover publisher channels and Snapchat shows. Digiday
Peter Bordes Jr
Founder & Managing Partner Trajectory Ventures. Lifetime entrepreneur, CEO, Board Member, mentor, advisor and investor.
Obsessed with the infinite realm of possibility in disruptive innovation driving global digital transformation in technology, cloud-based infrastructure, artificial intelligence, data, DevOps, fintech, robotics, aerospace, blockchain and digital media and advertising.