Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
Social media and digital video advertising spending will see the biggest gains over the next year, according to new IAB study data from $1M+ buyers, with two-thirds planning to move traditional video budgets to digital video. Marketing Land
Unskippable six-second video ads are coming to Snapchat
Snapchat plans to test short unskippable ads, in what would be an about-face from the firm’s traditional practices, appearing in certain Snapchat Shows content. DigiDay
Instagram is Testing Slo-Mo Videos, a Mute Button, More
Instagram has been testing a number of new features including slow-motion videos, a story archive calendar, the ability to hide unwanted users, and other changes, according to an examination of the app’s code, in a possible preview of coming enhancements. Search Engine Journal
Amazon advertising is now worth $2 billion
Amazon advertising services grew sharply in the first quarter of 2018, topping $2 billion and a 132 percent year-over-year increase, one of several areas where the company bested estimates. DigiDay
Report: Millennials least influenced by retail advertising, most active tech adopters
Millennials use a wider variety of social media and other technology when shopping online compared to other age groups, according to new report data from Euclid which also shows differing purchasing expectations. Marketing Land
Twitter updates TOS and privacy policy…
