The phrase “ethical marketing” has always struck some folks as an oxymoron. Isn’t “marketing” just another word for lying, deceiving, and manipulating someone into buying a product or service?
Yeah, no.
There have always been plenty of good folks in the selling and marketing game. They just tend to be a little less noticeable than ones who rely on high pressure, tricks, or downright deception.
On Monday this week, Stefanie Flaxman shared five real-world examples of marketing that’s helpful and useful, not sleazy.
On Tuesday, Stefanie helped uncover your version of “autosave” — the genuinely beneficial difference in your business that makes life a ton better for your clients or customers. If you don’t know what that is yet, it’s a great time to start figuring that out.
And on Wednesday, Brian Clark revealed that we’re on the cusp of a big shift in digital marketing and sales — one that will quickly become the expected norm for all websites. Web personalization…
