F8, Facebook’s annual developer conference, returns this week (May 1 and 2) in San Jose, CA at the McEnery Convention Center.
F8 offers developers, marketers, and anyone with a keen interest in the future of social media, a glimpse into what’s ahead for Facebook in both the short and long-term.
Last year, Facebook wowed onlookers with a range of eye-catching VR features, Messenger updates, and camera upgrades. So what’s ahead for this year’s conference?
Recap: Check out our full F8 2017 rundown here.
Here’s everything you need to know about Facebook F8 2018, including some key sessions to keep an eye on and predictions for F8 2018.
We’ll be sharing all of the most important Facebook F8 updates once the conference is completed, check back on Thursday for the full roundup. If you’re keen to watch F8 live you can attend one of its international viewing events in your area or watch it online.
What to look out for at F8 2018: 3 key areas of focus
1. The future of the News Feed
The News Feed is ever-evolving and back in January, Facebook announced its ‘meaningful interactions’ update—one of the largest, most consequential News Feed updates of recent years.
The update stated that Facebook will be prioritizing posts that create meaningful conversations, especially those from family and friends. This means that Facebook will be favoring posts from family and friends over public content from Pages as they believe a person-to-person connection is more valuable than a person-to-page connection.
The below video from Facebook explains a little more about this update and how the Facebook News Feed works:
Off the back of this update, many marketers and brands were curious whether their organic reach would take another hit. During F8, I expect Facebook to address the News Feed and their focus on improvements for the coming 12 months and beyond—maybe we’ll even see a hint that Facebook could eventually move away from the News Feed altogether.
More on the ‘meaningful interactions’…
