As Instagram continues to grow in popularity, many social media managers are working to find good things to post on Instagram. While people often joke about the coffee art and food images, the truth is that with a little creativity you can get many more ideas about what to post.
Your content on Instagram, like any other social media platform, will partly depend on who your audience is, and what your product or service is. Instagram is a perfect opportunity to show your audience your creative side.
Quotes
While Instagram is an image-based social media, that doesn’t mean you can’t post words too. You do this by turning the words into graphic pictures. Some ideas for types of things to post on Instagram that are word based would be:
- Inspirational quotes from others
- Tips you give your clients or customers
- Positive sayings
- Facts and information
- Testimonials from clients
My friend Nicole posts several of these different types of images, and they typically get about twice the engagement as her photo posts! She really knows her audience and what they want to hear about, so think about the things that your clients and customers need and want to hear.
These days, it is easier than ever to create text-based images for Instagram using tools like Canva. You can size them for Instagram, add your text and image, and then save it for posting to your account. One of the nice things about this kind of content is that it is usually evergreen, and can be used more than once.
The easiest way to do this is with the new Agorapulse Queue categories. You can create a category specifically for text quotes, create several quotes, and then add them to the queue to go out over time and repeat periodically. Be careful though, you want to make sure that you create enough content for one queue that your audience doesn’t see the same content over and over.
