Paris, February 25, 2025- Digital advertising in Africa reaches a new milestone!
Thanks to a strategic partnership with Gramica, a leading ad network on the continent, Collective Audience is expanding into Ivory Coast and beyond. By marketing our offering through CAUD for Publishers Sales Teams, Gramica enables brands to leverage these innovative conversational formats to enhance their digital campaigns.

A strategic partnership to empower brands

Gramica now directly sells Collective Audience formats to advertisers, giving them access to high-performance advertising tools designed to capture local audiences’ attention. Among the first successful campaigns from this collaboration, Canal+ has already tapped into the full potential of these conversational formats, including a sidebar campaign on 7info.ci. Discover the campaign here.

By integrating CAUD for Publishers Sales Teams, Gramica gains self-serve access to all conversational formats, allowing them to independently activate, customize creative assets, and manage their campaigns. The result? More engaging and more effective digital campaigns tailored to the expectations of African consumers.

Advertising technology that enhances campaign performance

With the integration of Audience Ads into their advertising strategies, brands have achieved:
✔ Engagement rates of up to 4%
✔ 1.24 minutes of time spent after initial engagement, and up to 3 minutes after a completed experience
✔ Exit rates exceeding 0.35%

This collaboration with Gramica highlights the power of local partnerships in driving the adoption of new advertising technologies. By leveraging CAUD for Publishers Sales Teams, Gramica makes it easier for African advertisers to access conversational formats, enabling them to deliver more innovative and impactful advertising experiences.

To learn more, contact us: [email protected]

About Collective Audience Europe

A leader in conversational advertising, Collective Audience Europe supports over 200 premium publishers across Europe, North America, and Australia, reaching more than 48 million unique visitors per month.
Our AI-powered platform is revolutionizing digital advertising with a unique model combining RevShare, SaaS, and data-driven advertising. Leading brands such as Range Rover, Tommy Hilfiger, and Samsung already use our technology to engage and convert their audiences.

🏆 Awards & Recognition
• BPI France Innovation Competition (2018)
• Cas d’Or du Conversationnel (2022)
• Finalist – Start & Pulse by Sofinco (2021)

We also recently entered into a strategic partnership with ID5, a leader in identity solutions for advertising, ensuring even more effective and privacy-compliant campaigns.

About Gramica

A leader in digital advertising in Francophone Africa and the Indian Ocean region, Gramica stands out as a key ad network in the area. By partnering with over 200 premium media outlets, we offer advertisers broad coverage and high-performing ad solutions.

Key figures

  • A team of 20 digital experts
    • Over 1,215 successful campaigns across Africa
    • Trusted by prestigious advertisers: We support the Top 100 advertisers, whether they are based in Africa or Europe, and help them communicate effectively across Africa and to African diasporas.

🏆 Awards & Recognition
• Cas d’Or du Digital 2025 – Performance Marketing Category

Thanks to our expertise and mastery of digital channels, we help brands maximize their impact and engage their audiences with innovative and effective advertising campaigns.
Gramica, the ad network that turns digital advertising into an engaging experience.