Over the past 14 years this marketing blog has had numerous contributors, thousands of posts, hundreds of thousands of social shares and millions of views. To say blogging has had a positive impact on our business would be a gross understatement.
December 28 is our blog birthday and what started simply as an experimental way to share resources and develop writing skills has turned into one of our most effective recruiting, marketing and community engagement tools. That success is thanks to a team effort including Ashley Zeckman with 360 career posts, who has served as blog editor over the past 2 years, Josh Nite with 113 posts, Caitlin Burgess with 106 posts, Tiffani Allen with 90 posts and our newcomers Anne Leuman, Nick Nelson and Elizabeth Williams. Caitlin and Josh in particular have been the backbone of our great content week after weeK!
Additional kudos goes to Josh and Tiffani for shooting fun weekly Friday News roundup videos each and every week of 2017, which you can see at TopRank Marketing TV.
While I’ve authored over 2,500 career posts out of 4,098 total, I didn’t do much blogging in 2017. Our continued success would not have been possible this year without our TopRank Marketing team creating, contributing and helping to promote our blog. Most importantly, it would not have been possible without the support of our community, industry influencers, clients and new subscribers.
Some ask whether a blog counts as social media. I can say our blog is intimately tied to our social network activity and we continue to receive comments on posts. So yes, a blog is very much a part of social media. Content is the Kingdom after all and blog content makes up much of what people share on the social web. Companies like ours and our clients are also leveraging social networks to source content, so it’s a dynamic cycle of creation and collaboration. This is what enables a very small team of marketers to scale quality content in a way that is meaningful to customers.
Being meaningful and relevant is at the core of…
