Email signatures can be, well, really annoying. We know this because we partnered with the research firm Ipsos, which surveyed 1,006 U.S. adults about what they like and dislike in email signatures.
The answer: You might be doing something wrong.
Email signatures have become the homegrown marketing tool du jour — and with good reason. Anyone who’s reading your email signature is likely already engaging in a conversation with you, so (hopefully) they’re already invested in what you have to say. Dropping in a link to your latest project or newsletter can drive traffic and engagement. Even linking to your social media accounts can boost time spent with your…
