The crowds.
The lines. The noise.
The endless circling to find parking.
Black Friday is an American institution — and for good reason. Commerce is king, humans like to save money, and Black Friday marries those two together unlike any other date on the calendar.
But over the last handful of years, something has come along and revolutionized the way smart shoppers experience Black Friday.
Do you know what it is?
You’re probably thinking: online shopping.
And you’re right, generally speaking.
But I’m talking about a particular type of online shopping — the kind that doesn’t make you wait a couple days to receive your item, and the kind that doesn’t make you trudge back to the post office (more crowds! more lines!) if the item isn’t right and you have to return it.
Do you know what specific type of online shopping I’m referring to now? (I bet you do.)
Online shopping for digital products. Which could not be easier.
You shop from the comfort of your computer or…
