Business inspiration struck best friends Jason Liu and Michael Tsang of New York after enjoying the Filipino desert of halo-halo, a mix of shaved ice, evaporated milk and ingredients like sweet beans, coconut, sago, gulaman, tubers including purple yam and fruits. But Liu and Tsang thought they could do it better.
So in 2016 they opened Soft Swerve, a soft serve ice cream shop in New York City’s Chinatown. The shop primarily features four flavors: coconut, green tea, black sesame and its signature purple yam ice cream, which has brought attention from…
