Maybe this sounds familiar to you: I used to log in to each and every individual network to compose new posts, check what’s happening in my streams, follow up on conversations and follower requests, and basically perform any other little bit of social media management that was on my plate.
I switched to dashboards and tools, and my productivity has soared.
I’d love to share a bit about how I made these changes and the best social media management tools and strategies I’ve used for handling multiple social media accounts—whether you’re handling several company profiles or juggling your personal brand in multiple places.
I’d love to hear from you on what insights you’ve learned as well!
The 6 best social media tools
1. Buffer Publish – social media dashboard & scheduling
My biggest time-saver has been using a social media management dashboard where I can manage all my social media profiles from one central place. At Buffer, we’re aiming to build a simple, clean, and intuitive tool to help with just this.
Benefits:
- You log in once to manage everything
- You can perform multiple actions in the same spot—sharing, scheduling, and analyzing
Which networks it supports:
Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
Tools similar to Buffer:
Once you’ve researched all your options, we’d love to help you schedule, publish and analyze your content across multiple accounts through Buffer Publish!
Once you connect your multiple social networks to SumAll, it’ll start pulling data and insights from your accounts. SumAll will then send you a daily and/or weekly digest of your audience size, engagement, reach, and post activity.
Benefits:
- Reports come to you—no additional clicking or hunting
- Get ecommerce data such as orders, items sold, and total revenue, alongside your social media data
Which networks it supports:
Twitter, Instagram, Facebook Pages, LinkedIn Company Pages, and Shopify
Tools like SumAll:
Buffer Reply allows you to engage with your customers and audience on Facebook, Twitter, and Instagram from one streamlined inbox. Going beyond public mentions and specific keywords, you can also reply to private Twitter and Facebook messages and Facebook Page reviews.
Benefits:
- Monitor multiple social media mentions in one location
- Quickly engage with the mentions you want
Which social media networks it supports:
Twitter, Facebook, and Instagram
Tools like Buffer Reply:
One helpful way to save time when managing multiple social accounts is to cut down on the number of times you must visit each network individually. One area of assistance here is pulling top social media posts out of social media and into your inbox.
Nuzzel connects with Twitter and Facebook to give you daily updates of top news from people you follow.
(You might be following a lot of people and don’t want to monitor all their posts. A trick is to create a fake Twitter account, follow only the people you want to monitor, and connect that account with Nuzzel.)
Benefits:
- Never miss a top news or popular post
- Monitor a group of chosen profiles (people, brands, etc.)
Which networks it supports:
Tools like Nuzzel:
If you’re managing social media, you’ll want a tool that shows you how your content is spreading.
For a quick and simple way to check the share count of your site’s content, plug your main URL into Buzzsumo and see the results. Buzzsumo gives you the share count for each top article on your site, aggregating data from Facebook, LinkedIn, Twitter, and Pinterest.
Benefits:
- Enter one URL, get many results
- See which articles do well across multiple channels without having to constantly monitor multiple social channels
Which networks it supports:
…
