Author: Greg Rollett / Source: Entrepreneur
Opinions expressed by Entrepreneur contributors are their own.
In the beginnings of your business, it may seem like a good idea to shoot for a huge audience with your marketing strategy. Eventually, you will come to realize that marketing to a smaller audience may produce the biggest impact.
In this episode of The Ambitious Life, Entrepreneur Network partner Greg Rollet breaks down the benefits of niche marketing when developing an overall strategy. This idea of a smaller audience means more room to specialize your message, as well as a smaller budget. By applying focus to your message, you can more efficiently align your marketing with your audience’s interests and deliver more relevant content. The power of niche marketing is it will set…
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