How does an ice cream shop in a crowded city grow a mass following in less than six months with zero advertising budget?
Instagram.
New Territories is a dessert shop in the Lower East Side of Manhattan, specializing in Hong Kong sweets with a bit of New York flavor. The sweets include the Hong Kong street snack (the bubble waffle), topped with ice cream and crazy, over-the-top milkshakes. As a new business with no advertising budget, New Territories decided to use Instagram to build their following.
It’s a good spot for an Instagram account. The store is designed to imitate the Lower East Side, which is lined with galleries. As such, art pieces are placed throughout the shop, which naturally act as the backdrop for a photo.
Even so, the company’s Instagram strategy will work for other businesses as well.
Unified style
Every post reinforces New Territories’s fun brand. For your business, develop a style sheet of 10 posts which represent your…
