Author: David Libby / Source: Business 2 Community
Forgive me while I rant. Your total number of social media influencers do not equal your total influence. You are not Facebook, Twitter or LinkedIn. Nor will you ever be. You do not want to be.
You are a B2B technology vendor. Your circle of influence is small. Well, niched. You don’t have to appeal to everyone and anyone. Board members and executives should not weigh your success on social only with the number of followers you’ve added to social within the year.
What matters is learning how to assess who really matters in your social network. Which of your followers / Page Likers are engaging with your brand and influencing others to do so? Notice that I’m not specifically saying who is only positively engaging with your brand. But, who is?
Here are some ideas to think about when assessing the social value of your relationships.
Hire Influencers to Influence
Do not task your marketing team to publically converse with influencers. Those staffers are full of marketing jargon. Their points will be taken as shots, not as conversation volleying. Hire influencers in your market to have online and offline thoughtful, meaningful discussions with other influencers to help each party better understand holes in product and marketing.
Start with a List of 10
There is no need to start with a tiered list of the best influencers out there. Start with a list of 10 because it is a manageable number of people which you can track and have conversations with. Unless you have…
Peter Bordes Jr
Founder & Managing Partner Trajectory Ventures. Lifetime entrepreneur, CEO, Board Member, mentor, advisor and investor.
Obsessed with the infinite realm of possibility in disruptive innovation driving global digital transformation in technology, cloud-based infrastructure, artificial intelligence, data, DevOps, fintech, robotics, aerospace, blockchain and digital media and advertising.