If you are starting to look at online advertising you are going to have to think about using social media as one of the platforms. The top digital marketing company can help you with this, but you should make sure that you know just how to set up your business page on LinkedIn. Not only will you want to know how to set it up, but you should also know what you would have to do so that it is fully optimized. Keep reading on to find out how to do this and what you need to know about this task.
How to Set Up Your Company Profile on LinkedIn
One of the top things that any digital marketing company can do for you is to set up various business profiles on social media pages, including LinkedIn. Here is how to set up your business based page on this professional and business-based social media site, including:
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Going to your personal profile and then clicking the work tab on the upper right section of the window
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Go to the bottom of the drop-down menu and click “create a company page”
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Choose the right type of business, including small, medium to the large, educational institution or showcase page
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Inputting of all important business-related details like the page identity, business details, and the profile details
Ensure that the page name is also the official name of the business and that it is consistent with all of the other business profiles that are out there. This will make sure that your page is going to be added as the official extension of this entity and will be indexed using Google. You should make sure that the page is completely filled out, including the following details:
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Business size
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Industry
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Website URL
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Logo
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Description
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Street address
Once all of this is filled out, then you can move on to optimizing your page and everything that is included in that.
Optimizing Your Business Page
You should make sure that you are filling out all of the information regarding your business as the first step for optimizing your page. There are a few other simple tasks that you can do for this as well, such as:
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Updating the profile banner and image with your business logo
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Create a compelling and interesting “about us” section that includes some of your keywords
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Filling out all of the other necessary key fields like business size, industry, head-quarters country, address and URL
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Create showcase pages and posting regularly with various posts and content
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Building your career page, which can show what the day to day operations and interactions of your business is like
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Ask for and give out some endorsements from employees, associates, and customers
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Watch out for what your competition is doing
These are just some of the top ways that you can optimize your business page on LinkedIn, so make sure that you are using these methods. The more you have the page optimized, then the easier others will be able to find it when needed.
Go ahead and make sure that if you are working with a digital marketing company that you know what they might do for your LinkedIn profile. You also need to know how to set this up so that you can do it yourself if required and how to optimize the page. The more you know, then the easier it is going to be for everything to be completed and for you to have everything ready when they are needed.
