Digital presence is very important these days. This is an undeniable fact. Digital, as any other physical or virtual space, has its own set of rules about what’s acceptable and unacceptable to do in the community. Yet, some businesses still manage to do lots of mistakes that take them out of the race before it even started. So, how do you put your best foot forward in this competitive space?
Work on your presentation.
First things first: optimize your business profile for each specific network. Ensure everything is correct and links are working. It gets very annoying when a link on official Facebook page appears broken and sends people off straight to 404 page. It also looks bad when a business could not spend thre minutes of their time to upload a profile image and all we have left to enjoy is the Twitter egg picture. This all gives of a sense of carelessness and you don’t want your professional presentation to give off that vibe.
Be consistent.
Be consistent in your messages. Your overall messaging and image is very important, so consistency is the key. People should know what your brand stands for and what to expect from your brand in the future. If you’re confused on your brand’s identity, chances are your customers will be too. People are on social media to be educated or entertained, not waste their time trying to figure out what your messaging is about.
Post often.
Create consistency in everything, including your posting. Find a social posting schedule that works, but don’t overdo it. It will also depend on your company and the type of content you share. Nobody wants to see 10 self-promotional posts a day. Spend some time crafting your message like you would with any other professional pitch — focus on benefits to them, not you.
Google your company and take control of business pages.
See what pops up on the first page. It’s great if all of the first page of the search results are owned by your channels.
See if there are any review sites popping up and if so, what is your overall rating on that website? Claim business pages on any review sites that already created an automatic page for you. Make sure it’s complete and address, phone number, website, business hours and all that jazz are correct. Ensure that you’re using a consistent header image for all of your digital presence.
See if any unwanted media shows up (impersonators, bad reviews, other brands with similar name, etc.) Clean up all of the impersonators by reporting them to administrators of those websites.
Be humble and acknowledge…
