Author: Jessica Davis / Source: Business 2 Community
Small business owners are always hard-pressed for time and resources. They can’t afford to spend hours on social media management each week. They don’t have the budget or time to have quality content created consistently for multiple social media networks.
The good news for such small business owners is the presence of social media management tools that can help automate much of social media management. This post is a straight-up summary of 7 steps to save time on social media management today.
1. Create a content calendar
When you plan social media posts for a month, you not only save the effort of having to do it everyday, but also retain more control over quality and consistency.
Create a detailed social media calendar that covers all the activities you plan to execute over the course of a month. Account for important days – festivals, shopping days and other important dates for your business. Hand over the plan to your content creation team, so they can get to work on creating the content.
2. Create post templates
Most content created by businesses for social media fall into certain patterns. Social media managers can save a ton of time on content creation by creating templates of these patterns. For instance, if you blog regularly and promote your blog posts on social media, you can create blog promotion templates and save them on your social media management tool like DrumUp.
DrumUp is a social media management tool that lets you store posts in-app in content libraries and schedule posts from those libraries easily.
3. Curate 25% of your content
Not all of your content has to be a 100% original. In fact, there’s a lot of content that is better curated than created. Examples of these posts are news and trends posts. Why rewrite news risking SEO penalties when you can simply…
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