Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources.
Reusing content assets that have yielded good results is a powerful way to expand your content library and to promote the same content across different media channels and in different content formats. After all, what one person would enjoy as a stunning infographic, another would prefer as an expert advice e-book.
This list of practical tools can help you give your existing content a new life.
1. Airtable (free and paid versions)
I love using Airtable to create an organized content database. You can use the tool, which has been described as a spreadsheet on steroids, to track brainstormed content ideas and plans for turning large assets into smaller pieces of content.
The tool is flexible enough to handle the entire content reuse process. Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts.
2. MeetEdgar (paid version only)
To schedule, manage, and republish your social media content, try MeetEdgar. This social media scheduling tool lets you create a “library” of social media posts that it automatically reposts for you over time. You fill the library with text, images, links, and graphics, group them by category, and indicate the platforms you want to share them on.
MeetEdgar publishes the scheduled posts in each category; when the content runs out, the tool starts reposting it automatically.
You can check when a piece is scheduled to post by looking at the queue. MeetEdgar lets you customize, reschedule, and adjust your posts as often as you want.
3. BuzzSumo (paid version only)
BuzzSumo is one of my favorite tools for monitoring content success and for getting a clear picture of what kind of content gets shared the most on social media. Most-shared and most popular content pieces make good candidates for repurposing.
BuzzSumo helps you also discover and filter results by content type (infographics, giveaways, interviews, videos, and guest posts) so you can see what’s been published about a given topic as you plan your content update. When you want to add new points of view to an existing article, BuzzSumo can help you find influencers and experts on your topic.
