People have mixed reviews about Facebook when it comes to marketing. Some say Zuckerberg’s tighter than Ebeneezer Scrooge, making you pay just so your own fans can see your posts. However, on the flip side, Facebook can drive large amounts of traffic to your site and enhance your website’s social signals (helping with SEO). Also if you have a large following and display a Facebook like box on your site – this is awesome social proof.
When I first added the Facebook like box to the sidebar on my affiliate site aretheyonsteroids.com, my conversions went through the roof (I had 40k fans at the time).
Since then I’ve been trying to grow my fan base even more, so I can increase social proof for my site.
In the last week, I’ve been running Facebook ads that have received 40,000 targeted fans in as little as 72 hours. And in the last 7 days, I’ve accumulated over 100k fans. It’s also worth noting that these are all targeted fans (who like bodybuilding).
Having targeted fans means you’ll get great user engagement with your posts. As you can see below, sometimes only a few thousand people see my posts but roughly 1 in 10 fans engage.
The average Facebook fan costs a business $0.23. However, in this campaign I paid between $0.02 or $0.03 for each fan on average.
How did I do it?
I ran several ads to do this, but in this article, I’m going to concentrate on my most successful ad – which went viral in Asia.
Here it is:
As you can see this ad got incredible levels of engagement and I only paid 1/10th of a penny for each engagement this status received.
So why was this ad so effective?
There are 2 main factors that make a Facebook ad successful:
- The picture
- The targeting
The picture
When it comes to ads, a picture paints a thousand words. As you can see I didn’t actually write too much text for this ad, which proves the power of images. The reason this image worked so well is because it’s shocking. The wow-factor of his muscles and even the size of the girl next to him in comparison is enough to get anyone’s attention. And if you happen to like bodybuilding too, then you’re almost certain to engage with this status.
Also, you want your image to be bright and…
