Everyone likes to feel validated, whether it’s unanimous support of your idea in a meeting or winning an award for the most perfect cartwheel in the fourth grade (I still have the trophy).
For social media marketers, validation is often synonymous with verification. Most major social networks have a system of verification that sets certain accounts apart from the general population—Instagram included.
Unfortunately, getting verified on Instagram isn’t an easy task. Read on to learn about the current state of Instagram verification and what you can do to ensure your audience knows your profile is authentic to your business.
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Benefits of getting verified on Instagram
Being verified means your account has been confirmed as authentic by Instagram. This helps people avoid imposters and easily find the brands or public figures they want to follow. Verified accounts have a little blue check mark beside their name.
