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    TripleLift makes first ever acquisition of 1plusX data for $150 million

    TripleLift makes first ever acquisition of 1plusX data for $150 million

    Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

    Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

    Dastgyr

    Dastgyr brings in Saif Ali to lead marketing

    Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

    Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

    Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

    Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

    Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

    Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

    Essma Bengabsia

    Essma Bengabsia calls out @BlackRock for Islamophobic acquiescence

    Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

    Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

    Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

    Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

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      Why Amazon should enter into digital out of home advertising

      Why Amazon should enter into digital out of home advertising

      TripleLift makes first ever acquisition of 1plusX data for $150 million

      TripleLift makes first ever acquisition of 1plusX data for $150 million

      cannabis programmatic advertising

      How Cannabis Programmatic Advertising is Replacing Traditional Advertising Methods

      RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

      RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

      Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective

      Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective

      100 most valuable brands in the world in 2021

      100 most valuable brands in the world in 2021

      Can this company disrupt the entire digital out of home advertising industry?

      Can this company disrupt the entire digital out of home advertising industry?

      The next generation of facial recognition powered advertising

      The next generation of facial recognition powered advertising

      3 Market Research Platforms for Startups and Small Businesses

      3 Market Research Platforms for Startups and Small Businesses

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        How to Completely Set up & Optimize Your LinkedIn Company Page

        How to Completely Set up & Optimize Your LinkedIn Company Page

        Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

        Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        10 Content Ideas for Social Media in 2020

        10 Content Ideas for Social Media in 2020

        Brands use TripleLift as a go-to advertising alternative for Facebook

        Brands use TripleLift as a go-to advertising alternative for Facebook

        How to start your business on Facebook

        How to start your business on Facebook

        A Simple Guide on How to Monetize Your Instagram Profile

        A Simple Guide on How to Monetize Your Instagram Profile

        7 Facebook Ad Strategies to Avoid in 2020

        7 Facebook Ad Strategies to Avoid in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

      • Content Marketing

        Cybersecurity Content Marketing: 2 data driven tactics for a differentiated strategy

        3 Ways to Create a More Consistent Brand Image

        3 Ways to Create a More Consistent Brand Image

        How Content Consolidation Can Help Boost Your SEO Rankings

        How Content Consolidation Can Help Boost Your SEO Rankings

        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

        Which Content Marketing KPIs Should You Track?

        Which Content Marketing KPIs Should You Track?

        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

        7 Steps To Your Winning Content Strategy in 2020

        7 Steps To Your Winning Content Strategy in 2020

        What Your Content Management Process is Missing

        What Your Content Management Process is Missing

        How to boost your video content

      • Audience Strategy
        3 Market Research Platforms for Startups and Small Businesses

        3 Market Research Platforms for Startups and Small Businesses

        The most beloved brands by Generation Visualized

        The most beloved brands by Generation Visualized

        Everything You Need to Know about Rideshare Advertising

        Everything You Need to Know about Rideshare Advertising

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        The death of third-party cookies may be a blessing for retailers

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        3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

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        Using SMS Marketing to Drive More Revenue & Engagement

        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

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      • Marketing
        • All
        • SMS Marketing
        • In The News
        • Marketing Events
        • Case Studies
        TripleLift makes first ever acquisition of 1plusX data for $150 million

        TripleLift makes first ever acquisition of 1plusX data for $150 million

        Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

        Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

        Dastgyr

        Dastgyr brings in Saif Ali to lead marketing

        Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

        Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

        Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

        Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

        Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

        Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

        Essma Bengabsia

        Essma Bengabsia calls out @BlackRock for Islamophobic acquiescence

        Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

        Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

        Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

        Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

        Trending Tags

        • Digital Marketing
          • All
          • Performance Advertising
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • DPAA Digital Out of Home EVERYTHING
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud
          Why Amazon should enter into digital out of home advertising

          Why Amazon should enter into digital out of home advertising

          TripleLift makes first ever acquisition of 1plusX data for $150 million

          TripleLift makes first ever acquisition of 1plusX data for $150 million

          cannabis programmatic advertising

          How Cannabis Programmatic Advertising is Replacing Traditional Advertising Methods

          RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

          RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

          Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective

          Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective

          100 most valuable brands in the world in 2021

          100 most valuable brands in the world in 2021

          Can this company disrupt the entire digital out of home advertising industry?

          Can this company disrupt the entire digital out of home advertising industry?

          The next generation of facial recognition powered advertising

          The next generation of facial recognition powered advertising

          3 Market Research Platforms for Startups and Small Businesses

          3 Market Research Platforms for Startups and Small Businesses

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            How to Completely Set up & Optimize Your LinkedIn Company Page

            How to Completely Set up & Optimize Your LinkedIn Company Page

            Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

            Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            10 Content Ideas for Social Media in 2020

            10 Content Ideas for Social Media in 2020

            Brands use TripleLift as a go-to advertising alternative for Facebook

            Brands use TripleLift as a go-to advertising alternative for Facebook

            How to start your business on Facebook

            How to start your business on Facebook

            A Simple Guide on How to Monetize Your Instagram Profile

            A Simple Guide on How to Monetize Your Instagram Profile

            7 Facebook Ad Strategies to Avoid in 2020

            7 Facebook Ad Strategies to Avoid in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

          • Content Marketing

            Cybersecurity Content Marketing: 2 data driven tactics for a differentiated strategy

            3 Ways to Create a More Consistent Brand Image

            3 Ways to Create a More Consistent Brand Image

            How Content Consolidation Can Help Boost Your SEO Rankings

            How Content Consolidation Can Help Boost Your SEO Rankings

            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            Which Content Marketing KPIs Should You Track?

            Which Content Marketing KPIs Should You Track?

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

            How to boost your video content

          • Audience Strategy
            3 Market Research Platforms for Startups and Small Businesses

            3 Market Research Platforms for Startups and Small Businesses

            The most beloved brands by Generation Visualized

            The most beloved brands by Generation Visualized

            Everything You Need to Know about Rideshare Advertising

            Everything You Need to Know about Rideshare Advertising

            The death of third-party cookies may be a blessing for retailers

            The death of third-party cookies may be a blessing for retailers

            Daily Muslim

            YouTube sensation @MeaningOfIslam launches #rundle Daily Muslim app

            An introductory guide to growth marketing

            3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

            3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

            Using SMS Marketing to Drive More Revenue & Engagement

            Using SMS Marketing to Drive More Revenue & Engagement

            Easy Strategies to Improve Customer Service & Retention

            Easy Strategies to Improve Customer Service & Retention

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          How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

          Connor Hennessy by Connor Hennessy
          August 4, 2020
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          How much potential revenue have you left on the table through failed communication marketing efforts? The answer for most sales-focused businesses is, a lot.

          In today’s world of marketing where there are so many potential touchpoints with potential customers and clients, it can be hard to dial in on the most effective strategies for doing so.

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          All customers and clients are different and will react differently to how, when and where you communicate with them. In this short guide, we’ll be discussing the top tips and implementation strategies for leveraging email marketing, SMS, and ringless voicemail to increase revenue and customer relationships for your business.

          How These Strategies Can Help Your Business

          In this section, we’ll be breaking down how the implementation of strategies for email, SMS, and voicemail campaigns can have a direct benefit on closing leads and bringing in more revenue.

          An Omnichannel Strategy

          The definition of an Omnichannel strategy is simply put, being everywhere that your customers are.

          The ability to consistently reach and provide value to your customers and clients through channels like email, SMS, and voicemail, increases the amount of direct communication you have with them and gives you more chances to close sales and bring in additional revenue you may not have gotten the opportunity to elsewhere.

          Improved Customer Relationships

          More communication with your customers gives you additional opportunities to learn about their pain points, problems they might be having, and areas in which you or your product or service can provide value to them.

          More likely to draw repeat business

          It’s no secret that customers and clients are more likely to repurchase goods or services from businesses that they’ve previously had a good experience with. Use this to your advantage and target your top clients first for re-engagement through these communication channels.

          Increased customer insights

          An amazing benefit of implementing an omnichannel marketing strategy like this is the ability to gain important customer insights that can be utilized for further promotions and tactics.

          Insights like most effective platforms for different types of customers, which CTA’s or email sequences perform best, or most frequent pain points are all incredibly useful for analyzing and restructuring your marketing strategies.

          Leveraging Email Marketing

          Whether you’re sending out cold emails, cycling clients through email sequences, or trying to effectively close deals, improved email marketing strategies can improve all facets of your sales process. The following are the best tips to implement to your email marketing strategy to increase revenue and conversions.

          Segment your email lists for targeted email sequences

          Not all email campaigns are created equally and in order to get the most out of the messages you send, it’s crucial to segment your email lists.

          It’s best to segment email lists according to what is the most impactful for your particular business. Some campaigns will benefit more from segmentation based on demographics (age, sex, location), while others will benefit more from what content they’ve interacted with, past purchase behavior, and so on.

          By segmenting your email list first, you can then go on to creating your sequences accordingly.

          Keep your messages focused 

          One of the biggest reasons why email campaigns don’t perform or convert as well as intended is that there is simply too much information or distractions present in the message.

          The best way to prevent this is to focus on one thing only for each email.

          What is the most important message you’re trying to convey? What information is needed to get this message across? What isn’t needed? Is there a clear CTA for your reader to act upon?

          You should be asking yourself these questions with every email you create in order to generate the most effective results.

          Encourage Referrals

          If you have email sequences established with current or previous customers, encouraging referrals is a great strategy for keeping customers invested in your product, while simultaneously bringing in “free” warm leads.

          Offer incentives for each referral they could bring in. Think, what value would a customer receive by referring their friends or colleagues to use your product or service?

          SMS Marketing

          It’s a surprise that more businesses aren’t implementing SMS marketing for their sales strategy since SMS messages have an incredible 98% open rate and 90% of messages are opened within three minutes. Here are the top tips for how you can leverage SMS strategies to increase your revenue:

          Know your customers

          As mentioned above with emails, segmentation is equally as important for SMS campaigns. Analyze and segment your customers based on location-based demographics and purchase history.

          This is incredibly important for sending promotion based texts. For example, if you’re an insurance broker, you wouldn’t send a text offering discounted monthly payments to a customer who recently purchased insurance at full price.

          Timing is everything

          Even more so than emails, timing and immediacy are key when it comes to crafting effective SMS campaigns.

          Sending texts that contain promotions, sales, or local events are most effective when they are in-the-moment impulses. This could mean sending a promotional reminder a few hours before it ends, or inviting clients to an event the morning of.

          Keep in mind that while communicating through SMS is effective and easy, it’s also incredibly personal. You wouldn’t want to receive a text from a company at 1am, and your customers don’t either. A guideline for acceptable hours to send SMS messages is between 8am and 9pm.

          Utilize effective CTA’s

          Specific call to actions increases the likelihood that clients will engage with your messages and convert.

          Effective text CTA’s can include:

          • “Claim your offer here”
          • “Text back to RSVP”
          • “Show this text for x% off at checkout”

          Your CTA’s should reflect the offer or message your conveying and make it as easy as possible for a customer to follow through. Determining the best CTA’s will take some tinkering, so it’s important to analyze results for different scenarios on a regular basis.

          Syncing Channels into One Concise Strategy

          While all of these channels are undoubtedly effective on their own, to get the most out of your efforts it’s import to sync these channels into one concise strategy.

          Utilize segmentation across channels

          We talked a lot about the importance of segmentation in this guide, for all channels.

          When syncing these channels together for your marketing strategy, you may find it useful to keep the segmentation of your contacts the same across all channels to reduce time spent segmenting, and to increase the effectiveness of your messages.

          Track results consistently

          Perhaps the most important step you can take after unrolling your new campaigns is taking time monthly to deeply review the results each channel has brought in, and tweak or remove segments accordingly.

          More touchpoints to communicate and close sales

          The more touchpoints you have to send effective and valuable messages to your customers, the higher your chances are for getting them to convert.

          Luckily, with this omnichannel strategy, you will have all of the opportunities you’ll need when structured effectively. However, always have respect for your customer’s time and personal boundaries.

          Ex: if a customer hasn’t been responding to your email sequence, don’t spam them with SMS’s until they respond.

          Conclusion

          Utilizing modern communication channels like Email & SMS marketing can be incredibly powerful tools for your business to not only streamline your sales cycles but to bring in additional measurable revenue. 

          As with all new marketing initiatives, effectively implementing these strategies for your campaigns will take time, resources, and cooperation of your sales and marketing team members. It’s crucial to carefully plan your campaigns based on your customer base and current objectives, and tweak accordingly as you track results and progress.

          When correctly integrated, these strategies will increase your customer relations and allow you to avoid leaving potential revenue on the table at each step of your sales cycle.

          Connor Hennessy
          Website | + posts

          operations & marketing. cofounder @hoo.be / @ImMakingADifference

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          Tags: Email marketingSalesCustomer retentionincrease salessms marketing
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          Connor Hennessy

          Connor Hennessy

          operations & marketing. cofounder @hoo.be / @ImMakingADifference

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