Social media is no longer an option for any sized business. And it’s not optional for people of any age range, either. Everyone and their grandma is on social media these days. So how do you create posts that are easy to share, quick to read, and how do you maximize your time? Read on!
Have a System and Measure
Having a system is probably the most important part of managing your time. My dad used to say “Do something, even if it’s wrong.” While that’s probably not the best approach, in a way he was right. You can tweak your system later. So decide where you’ll be on the internet (Facebook? Twitter? Pinterest?), and most important–pick the places that you love to be! For instance, I don’t enjoy Google Plus much, so I don’t spend much time there. But you, on the other hand, might love Google Plus!
As Katie Lance write in this article from the Huffington Post, “The right question should be, “What social networks should I focus on that will build my community and build my business?” Also, what platforms do you enjoy the most?”
Measure your efforts. These days, I prefer the analytics within social media platforms. You may prefer to use Google analytics. And most business accounts have built-in analytics, so you can see which posts are getting the most traction.
Curate the Best
Here are some ideas for curation. The important thing is to batch and use blocks of time when you’re curating, to get the best results.
- Twitter Lists. You can make them public or private. Set…
