Author: Jessica Davis / Source: Business 2 Community
Agency marketers have a tough time managing multiple clients. Clients have specific requirements and requests for content, publishing and even analytics for that matter. Many clients have last-minute requests and issues with created content. And some clients fail to communicate their needs entirely.
When managing relationships with diverse clients, it’s helpful to not have to worry about the little things like remembering passwords and publishing at the right time for each client. That’s where social media management tools come in. Here are 5 ways agency marketers can use social media management tools to save themselves a lot of trouble.
1. Create social media account groups for scheduling
Managing social media for 9 clients simultaneously? That can be smooth and easy, or confusing and chaotic depending on how you manage your two most important resources – talent and time.
Some social media management tools allow you to create groups of social media accounts for easy scheduling. Imagine being able to post content across Facebook, LinkedIn, Twitter and Instagram pages for one client in one click. That would not only save you time and effort, but also save you some pain and frustration.
2. Curate content via RSS feeds and keyword based content streams
Creating content for the same clients every single day? Agency marketers are celebrated for their creativity, but no amount of creativity can make repetitive work easy or interesting. With content curation, agency marketers can collect new ideas or curate entire pieces for clients.
Many social media management tools enable users to curate content via RSS feeds and keyword based content streams. Agency marketers can use these features to create a content idea resource to fuel daily brainstorming sessions.
3. Organize ideas, complete posts and reusable posts in easy-access folders
Working with dozens of social media posts daily?…
Peter Bordes Jr
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