With over 500 million eager people logging in every single day, Instagram attracts users, marketers, and brands from every corner of the internet. But as the platform’s popularity continues to grow so does the number of not so humble trolls on Instagram.
Troll posts can detract from your brand’s message and make your followers feel uncomfortable. They lurk in the shadows, waiting for the perfect moment to spark controversy and throw insults out just because.
How do you prevent trolls from running wild, taking over your Instagram account and insulting your audience? You’ve got a number of options.
Fight them through the keywords
Kevin Systrom, Instagram’s CEO, is eager to make the platform safer for its users. Over the last year, he oversaw a number of changes that make it easier to filter out mean-spirited, inflammatory comments from your content.
Manage your Instagram comments
You can’t always stop the trolls from doing their thing but you can take away the one thing they crave: attention.
Instagram now allows users to hide inappropriate comments. This feature uses Instagram’s Spam, Scam or Abusive Content flagging system and machine learning to hide comments that use language others have frequently reported as offensive.
To activate this feature, head over to Settings and then scroll down to Comments. Check the box on the left-hand side and watch the troll comments disappear.
If you want to go even further, Instagram offers a second option.
You can create your own list of custom keywords commonly used by trolls in your field. This can help separate genuine customer complaints from the trolls.
Use moderation rules
Not all the trolls on Instagram are created equal and moderation rules can help you track different strains by focusing on specific keywords. This makes it easy manage multiple Instagram accounts at the same time.
You can use Agorapulse to craft custom moderation rules that make managing Instagram accounts easier.
Once you’ve picked the keywords to watch out for you’ve got a few different options. Create rules that let you review, assign, bookmark, tag or straight out delete comments based on specific keywords and phrases.
This gives you…
