Creating great content on YouTube is enough of a challenge without the time it takes to publish and promote your videos. The good news is you can schedule YouTube videos on the platform itself or with a social media management platform like Hootsuite.
For time-strapped social marketers, one of the key benefits of choosing the latter option is that you can then promote your video across other social networks with just a few clicks.
This guide will teach you how to schedule YouTube videos using Hootsuite and then save time promoting on other social channels.
How to schedule YouTube videos
Watch the video or read the step-by-step instructions below to learn how to schedule and publish YouTube videos using Hootsuite.
- Sign up for Hootsuite. There’s a free plan if you’d like to start there.
- Add your YouTube channel or channels to the Hootsuite dashboard.
- In the Compose Message box, click Attach Media.
- Click on the YouTube Video tab and choose a file to upload to YouTube.
- From the drop-down menu in the top left corner, select the YouTube channel you want to publish your video on.
- Give your video a title in the Title field.
- Enter a video description, tags, and category from the drop-down menu. Your tags will not be shown publicly.
- You can select a video thumbnail pic by clicking on the left or right arrows.
- Click on the Privacy drop-down menu.
- Click the Schedule to go Public toggle, choose a date and time to go public and click Set.
- Click Schedule in the top right corner.
- Your scheduled video will appear immediately in your My Videos stream.
How to edit scheduled YouTube videos in Hootsuite
- Go to the Hootsuite Publisher.
- Under the Scheduled tab, adjust the scheduled publishing time of your video.
- You can also edit details like the title, description, and tags.
5 tips for scheduling YouTube videos
1. Include a descriptive video title
This is important because it’s the first thing your audience sees when they find your video—and it’s great for SEO too. You want to grab your audience’s attention while also taking keywords into consideration. Here’s how to create a great video title:
- Tell the viewer why they need to watch. Like a headline on a blog post, your title is a promise to the viewer, so tell them how they will benefit by viewing your content. Grab their attention by emphasising the value of your video.
- Keep it simple. Don’t make them work hard to understand what your video is about. Keep titles short and…
