Instagram’s latest feature could be a game-changer for marketers of business-to-consumer (B2C) brands.
While it’s not currently available to all business (it’s being tested by a select few in the U.S.), “Shopping on Instagram” allows you to tag products in a post. From there, every tagged item leads to a product detail view where potential buyers can learn more.
Excited about the prospect of trying out the feature? Here are four ways you could use Instagram Shopping to sell more products. Never will you have to say “Click the link in our bio to learn more!” again.
Make your content more discoverable
Shopping on Instagram starts with discovery. Nobody can buy from you if they don’t know you exist.
Here are some tips on how to get your brand and products in front of potential customers.
Use hashtags
Hashtags are one of the most common ways people search for content on Instagram and studies suggest that posts with at least one hashtag generate more engagement than those without. Indeed, using the right hashtags can expose your brand to relevant audiences. So, how do you know which hashtags to use?
Check out what hashtags your competitors are using. Maybe you’ll discover new hashtags to add to your collection. Or you might decide you don’t want to compete for the same audience, in which case you can search for other hashtags to use.
Use hashtags that influential people in your industry are using. These people are already well-established with your target audience, so why not learn from the best?
Consider related hashtags. Browse through posts containing a hashtag you’re already having success with. Do you see a trend of any other common hashtags that could be included in future posts?
Find out more about using the right hashtags to drive traffic to your Instagram post.
Use location stickers
The new locations stickers available for Instagram Stories will help you show up in more searches, making it easier for potential followers to find you. They also might land you in Instagram’s “larger story” for that location, a curated…
