Social media experts are everywhere and there are many varying opinions on what’s ahead in the constantly changing landscape.
In this post we’re going to look at setting your goals based on what you’ve done so far and how you should adjust it so you’re getting the most out of your content marketing.
If you’ve never taken stock of your social media or set goals, then this is the article for you.
It’s important to measure the successes and failures honestly and to set your ego aside and admit that some of what you did may have been wasted effort.
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Do you keep reports? You definitely should so you can assess the efficacy of what you spent time putting online. A report can look any way you want but if you need direction Smartsheet has a free social media report template to get you started.
Look for metrics like engagement instead of impressions. With impressions and low clicks, you’re doing more harm than good. Look at how your content performed and create categories for it all.
This information is like your potential leads all telling you what they liked or didn’t.Take that into account when planning out 2018’s content.
Each social media platform offers free analytics on the profile’s performance, so you can see what you’ve shared that resonated and what fell flat. Look for patterns and topics that show users had consistent interest in something you can then repeat.
You can even take the step of starting paid promotion for your business if you’re up for a challenge!
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Google Analytics is a great free tool provided by Google that is essential to planning your social media in 2018. Why? This is where you find out how much of what you did actually drove traffic to your business.
If you don’t have it already then getting Google Analytics set up is necessary. If you run into issues just contact us. One of our online marketing experts can do it very quickly and once you see what you can find out about your website you’ll be amazed.
If you…
