Like all brands or marketers, you’ve likely experienced a few content marketing campaign mishaps in your day. Despite your best efforts, sometimes a campaign just doesn’t quite reach its objective or it outright flops. And when this happens your disappointment typically spurs you into action as you work furiously to pin down exactly where you went wrong.
On the flip side; however, you’ve also experienced some big wins in your day. Some of those wildly successful content campaigns that crushed objectives and had the entire organization riding high. But in these situations, how often can you say that you dug into what made things go oh so right? Or regrouped and committed to keeping the momentum going?
From our perspective, those big wins can often teach you the most, not only providing helpful insights to keep things rolling, but also help you identify actionable next steps to make your next campaign just as—if not more—successful.
But how? Here are some tips to help you learn from your best content marketing work and continue to drive its performance.
Driving Continuous Success
Regardless of how successful a campaign is out of the gate, your work shouldn’t stop once you’ve released everything into the wild. But for those campaigns that are really flying high, they present the biggest opportunity to drive bigger and better results. So, you should continue to optimize and amplify these campaigns using a mix of content marketing tactics. Here are a few suggestions:
- Test a new paid channel. If a campaign is already exceeding objectives and expectations, consider pushing the limits a bit by experimenting with paid tactics. For example, if you’ve had great success with LinkedIn, consider building a…
