Perhaps one of the most useful features of Twitter analytics is the ability to view recurring-trends data: You can access valuable stats on Tweet volume for commonly used hashtags; you can then use those hashtags to amplify your brand’s presence on Twitter.
As a brand, you want to create campaigns that spark conversation and increase your Tweet engagements. But, instead of guessing which hashtags will be most relevant for your audience, you can use Twitter analytics to see a breakdown of each trend by the top gender, age, and location using the hashtag. You can then accurately target your hashtag use based on your followers’ demographics to make a greater impact.
Weekly hashtags, such as #WednesdayWisdom and #SundayScaries, have become standard and are something people look forward to each week. Here’s a deeper look at four of Twitter’s top recurring weekly hashtags along with tips on how your brand can tap into these conversations.
1. #MotivationMonday
#MotivationMonday gives your followers inspirational content to start off the week with. Perfect for almost any industry, #MotivationMonday had 2.4 million Tweets and generated more than 125 million impressions last year.
Give your followers a healthy dose of #MotivationMonday by sharing content that inspires them or showing them what inspires you.
— Zomato (@Zomato) July 25, 2016
@Zomato‘s tongue in cheek Tweet has the food app’s audience starting Monday morning off with a dose of laughter.
2. #TravelTuesday
