Instagram stories are a fun way to increase brand awareness and grow your Instagram account. But what if you could gain more targeted exposure from using Instagram Stories? In this post, we’ll go over Instagram location stories and take a look at how you can use them for more exposure.
Why use Instagram location stories?
Instagram location stories are a great way to get more local exposure for your brand on Instagram. This is great for businesses with brick and mortar locations or those trying to target a specific area. Instagram location stories can make your story discover-able under the location tag search to new users.
Using location stickers can also help your story get pulled into the larger location story which is found on the explore feed. For example, a few weeks ago I used a location sticker when sharing an Instagram Story at a client’s location. My story got pulled into the “New York, New York” location story which gave my stories 3x more views!
How to use location stickers to get noticed
There are two types of location stickers. The first is the literal location sticker, which allows you to tag an address or physical location in your story. The second, and lesser known variation, are the city-specific stickers which show up based on your location.
Yep. These cute stickers do more than show your followers what city you’re in. They’re clickable and can help your story become a part of the get larger location story that appears on the explore page. Think of how many extra eyes this can draw to your…
