I recently spent a weekend at my sister’s house. More accurately, I spent a weekend in her virtual reality (VR) room, playing one mind-blowing game after another. Little did I know that experience was preparing me to be a better marketer. (Thanks, sis!)

That’s because VR may have started in the gaming world, but the technology has permeated many industries, from healthcare to real estate to, yes, marketing.

VR is fascinating, memorable, and fresh, and…