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Like many entrepreneurs and innovators, growing a social media following can help increase the power of your brand. The question is, how do you stand out in such a crowded field of platforms and content creators?

According to Entrepreneur Network partner Neil Patel, growing your social platforms’ visibility and popularity can be condensed to a few steps. Patel recommends figuring out what content format works for you and tailoring your content to it. Try experimenting with creating videos or writing longer-form text pieces to determine which area you feel the most comfortable with. The content you are the best at creating will most likely do the best for your brand….