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Facebook has become an incredible resource for getting more business. Every time you log on, it’s like walking into a networking event — full of potential clients. With over 1 billion mobile daily active users, Facebook has become not only a tool for being social but also for doing business.
The prominence of Facebook for commerce has become so powerful, that Hubspot research found that 74 percent of people say they use Facebook for professional purposes. So, while you may have thought social media is a place to be social, the data tells us the majority of users are also there for business-related reasons.
As a business owner who has a made six figures annually with just organic posts on Facebook (no ads or money spent), I know the power of social media very well. That being said, I’ve also learned how doing Facebook wrong can hurt any entrepreneur’s reputation, retention of clients and relationships.
If you’re interested in using Facebook to grow your business, be sure to avoid these terrible mistakes.
Mistake No. 1: Asking for a quick call too soon
Messaging other entrepreneurs to have a quick call before you’ve cultivated a relationship is a terrible strategy. Sadly, it’s the most common one I see being made. It doesn’t matter if you have just the perfect solution or product for someone — asking for a quick call too soon is like going for third base before you’ve even kissed. Without your being relevant, asking for someone’s time makes you seem needy. Follow a proven process and you’ll get on calls without just about anyone.
Solution and a better strategy: Start reading that person’s posts. Make it a habit to comment, share and like the content. Just doing this got me seen and noticed by Tim Ferriss. Being regularly seen will make the lead-in to a phone call much smoother — and more likely to be accepted with open arms.
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